Everyone loves their own data.
Except that inconvenient data often gets pushed to the side in order to focus on strict goals.
As a document doctor, I ask inconvenient questions as I help the client refine their messages and written documents. I pick up on possible oversights and gaps in data and understanding and present the client with a new perspective on their science.
I provide space for retrospection.
I then delve deeper into the client’s documented data, reports, future research plans with fresh eyes. This audit gives the client new perspectives, operative plans and well-ordered data summaries.
More than that, I look at the client’s data – samples and preparations, raw data and all the “failed” experiments – all the clues that can lead to a clearer understanding of the client’s science and products.
Experiments that “didn’t work” are simply points on a chart whereby one or more conditions were “out”. By identifying these conditions systematically, a deeper picture of underlying mechanisms may emerge.